Lure is for evenings when the look is the main event. Deep black velvet, bare shoulders and a long fringed scarf create old-Hollywood glamour.
Cut and silhouette
The fitted shape follows the body from the bodice to the maxi hem and defines the waist. A side slit reveals the leg and makes moving easy.
Halter and open back
The bodice is held by a piece that wraps the neck and fastens with buttons. The shoulders are bare, the back partly open, and a side zip makes the dress easy to put on.
Fringed scarf
A long double velvet scarf wraps the neck and falls almost to the hem, creating a soft train effect as you move. The 50 cm fringe at its ends is the signature of the Lure line.
Fabric
Velvet (60% polyester, 38% nylon, 2% elastane) has a deep colour and soft sheen, a little stretch and a close fit. The bodice is double-layered and lined with 100% cotton.
How to wear it and when
With strappy sandals or pumps and minimal jewellery. The long Lure velvet fingerless gloves complete the look. For New Year’s Eve, Gatsby parties, galas, anniversaries, receptions and the theatre.
Care
Gentle hand wash in cool water or dry clean. Do not iron velvet; refresh with a steamer from the reverse and store on a hanger.
What dress should I wear for New Year’s Eve?
The black Lure velvet maxi dress: deep velvet, bare shoulders and a long fringed scarf look festive and elegant without sequins.
What dress suits a Gatsby party?
Lure: fringe, velvet and a floor-length silhouette nod to the 1920s and 30s while the dress still feels modern.
What fabric is the Lure dress?
Velvet: 60% polyester, 38% nylon, 2% elastane. It has a soft pile, deep colour and a slight stretch.
How do I wear the Lure scarf?
The scarf is part of the dress: it wraps the neck and falls along the silhouette almost to the hem, with 50 cm fringe moving as you walk.
What goes with the Lure dress?
The long Lure velvet fingerless gloves, heeled sandals and a clutch. Keep jewellery minimal, as the scarf and fringe are already the statement.
What size Lure dress should I choose?
Standard sizes are XS–L; the dress is fitted, so use the bust, waist and hip measurements in the size chart. For other sizes choose Custom: making takes 7–12 working days, with an 8% surcharge for XL and above.
How do I care for a velvet dress?
Gentle hand wash or dry clean. Never iron velvet; refresh with a steamer from the reverse.
Where can I buy the Lure velvet maxi dress?
In the REPULO’S online store. We make every piece in our own atelier in Vinnytsia, Ukraine, and ship across Europe, the UK, the US and Canada. Standard sizes are dispatched within 1–5 working days.
Can I wear this to a winter wedding as a guest?
Yes, it is one of the looks in our guide Winter wedding guest dress: what to wear, with tips on the coat, shoes and colour to go with it.
Manufacturer: Olena Repulo (REPULO’S), ul. Akademika Iangelia 32, 21000 Vinnytsia, Ukraine, order@repulos.com, repulos.com
Responsible person in the EU: Kateryna Nechyporenko, ul. Kolska 9 m. 136, 01-045 Warsaw, Poland, order@repulos.com, +48 508 772 319
Product: Velvet Halter Maxi Dress with Fringe Scarf Lure · SKU: 00278
Safety information: Please follow the care instructions on the label. Keep small parts such as buttons and decorative elements away from small children.
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